The advertising vans will also show residents how many illegal migrants have recently been arrested in their local area and carry a text number for overstayers to use to arrange their return home.
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The adverts say: "In the UK illegally? Go home or face arrest. Text HOME to 78070 for free advice, and help with travel documents. We can help you to return home voluntarily without fear of arrest or detention."
The campaign is to be backed up by leaflets, posters and messages in local newspapers. The six boroughs being targeted are Hounslow, Barking and Dagenham, Ealing, Barnet, Brent and Redbridge.
They were chosen because they have either significantly higher or below average numbers of voluntary returns, so that the success of the pilot scheme can be assessed.
More than 28,000 illegal migrants went home voluntarily last year. The immigration minister, Mark Harper, said: "We are making it more difficult for people to live and work in the UK illegally. But there is an alternative to being led away in handcuffs. Help and advice can be provided to those who co-operate and return home voluntarily."
He said the pilot scheme was part of a package of immigration reforms being introduced this year, including restricting migrants' access to benefits and services.
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